Revolutionizing Shopping: ProtoTech’s Success in Building an Immersive Virtual Mall with AR/VR Technology

ProtoTech leveraged its collective decades of experience to provide a robust solution, carefully tailoring each component to meet the client’s needs. Here’s how we approached the project:

• Technology Selection: ProtoTech’s team, having worked with nearly all current technologies used in 3D visualization, BIM, and AR/VR, provided expert guidance in selecting the most suitable technology stack. We quickly identified the right tools, created a proof of concept, and developed detailed design documents to ensure the client was confident in the direction of the project.

• MVP Development for a Virtual Mall: We focused on building a Minimum Viable Product (MVP) that incorporated the core functionality of a virtual shopping mall. This included realistic environments, interactive storefronts, and the ability for multiple users to navigate the mall simultaneously, offering a shared shopping experience.

• Metaverse Concept: ProtoTech applied the metaverse concept to enable real-time, multi-user interaction. Users could explore the virtual mall with friends and family, chat with each other, and share shopping experiences, regardless of their location. This social aspect created a truly immersive shopping journey.

• Additional Features: The virtual mall was designed to host virtual events, brand launches, and gatherings, adding to its versatility. Brands could set up virtual shops, and users could attend events or product launches, expanding the mall’s functionality beyond just shopping. ProtoTech researched cutting-edge technology components, built mini prototypes, and delivered a complete project plan and architecture to meet these requirements.