5 Ways Companies Are Using AR/VR Today

5 Ways Companies Are Using AR/VR Today

The advent of augmented and virtual reality augmented and virtual reality was heralded as a revolutionary step forward in the entertainment industry, promising a new level of immersion previously only possible in the pages of science fiction. However, the advent of futuristic technology has made VR and AR powerful commercial tools with the potential to radically alter the company and the industry.

1. Virtual Reality and Augmented Reality Solutions for Company Development

Virtual reality may be used for everything at a company, from recruiting top talent from afar to launching a new product with a bang. In addition, virtual reality headsets have become more affordable in recent years, allowing businesses to meet the demands of their clients by providing a more engaging experience.

Gaming and entertainment

VR games are popular due to their immersive nature. Augmented reality’s easy accessibility makes it an engaging approach to entertainment. In addition to entertaining material, such games may offer educational or advertising information, be utilised for social and marketing research, and demonstrate virtual reality business potential. The simplest example is truthful information on a gaming ad banner instead of pop-ups.

Retail and online shopping

Retailers and distributors can offer unique pre-purchase experiences. Virtual reality enables “test before you buy” VR glasses can test a new outfit, coffee machine, or car.

Augmented reality apps for businesses improve client relationships. For example, by allowing phone-only furniture placement. This increases customer satisfaction and brand loyalty by enabling consumers to make more meaningful purchases while decreasing returns.

Go through our success story where ProtoTech experts have decades of collective experience working with almost all of the technologies used today for BIM, 3D Visualization, and AR/VR. It was simple for us to select a few based on the client’s requirements and then work on developing proof of concept and design documents. We played an important role in assisting the client in making a decision.


Creating an interactive, fully functional prototype is one of the most expensive aspects of production. VR is a low-cost, risk-free, and time-saving technology. This technology allows you to completely prototype future products without building them, saving you money physically. Another advantage is that mistakes can be corrected virtually instead of having to recreate the prototype. The ability to interact with the prototype increases its functionality due to the experience gained before its actual creation: various options can be added or removed. As a result, the time to market and the number of required updates or enhancements for a newly created product are significantly reduced.

Prototyping has applications ranging from the development of new equipment to the design of architectural projects. In this case, a virtual presentation will be the best way to demonstrate the project’s individual features. This is especially important when seeking additional funding or preparing a report for investors; virtual reality can positively impact business success in some way.


Virtual reality provides numerous potentials for safe training and education. The active usage of VR applications for healthcare training has already been mentioned. For surgeons, a realistic environment is generated by scanning patient data and creating virtual representations of their assistance. This helps individuals to become immersed in the constructed world and freely manipulate new tools or experiment with new ways.

Virtual reality business apps can be tailored to meet any staff training requirements. This might be a simulation for sellers and reps to develop their communication skills, or it can be situational training scenarios for fires, earthquakes, and other natural catastrophes.

Virtual training is also employed in aviation, with more cost-effective and portable VR systems replacing expensive and large simulators. This provides pilots with essential experience that may be applied on real-world flights.

4. Navigation and travel

Virtual reality channels bring the world’s beauty to consumers. Several hotels and resorts utilise the same technology, increasing profitability and improving customer service.

Owners increased bookings by letting buyers digitally tour a hotel room and experience its cosiness. The encounter sparked a desire to reproduce it in real life. Various resorts use virtual travel to show customers the beauty and vistas of their destinations. Companies can market their ideas and be successful by using technology for information.

Augmented reality improves travel, giving freedom in unfamiliar regions. Smart glasses can display road information and alerts, or a virtual guide might “explain” the history of a tourist’s destination. Augmented reality programmes may include restaurant menus, hours, visitor evaluations, entertainment, and events.


Many firms are undergoing digital transformation and strengthening customer relationships thanks to a client-focused approach.

This is especially vital in the age of digital tools that simplify life. One who gives authentic customer experience leads the market or niche industry.

Augmented reality has helped businesses access a new customer demographic that keeps up with technology. Virtual reality increased this relationship by allowing users to try on clothes and commodities without leaving home.

Now organizations can give cost-effective services to their customers. The flip side of this service is collecting consumer reaction and engagement data. This data helps understand consumers’ preferences and improve customer service.

VR marketing boosts brand loyalty and reaches new customers. Virtual reality has all the ingredients to become the most popular consumer interaction channel. Virtual reality will allow companies to showcase their products and services, creating a demand and desire to buy.

Due to their business prospects, augmented and virtual worlds are expected to rise in the coming decades. Many businesses use VR and AR. These technologies help industry leaders raise revenue, cut costs, improve customer service, and boost employee efficiency. By 2022, new AR and VR business solutions should be available due to increased investment.

Discover how AR is being applied in manufacturing by reading this blog post. Then, get in touch with ProtoTech experts via the form on this page or by email at info@prototechsolutions.com to learn more about how AR and VR solutions might benefit your company.

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ProtoTech Solutions and Services Pvt. Ltd.

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